how to get brand deals on tiktok with a small following in 2025

Is it really possible to land a brand deal on TikTok with only a few thousand followers? Can smaller creators still attract meaningful partnerships? And how do you start getting noticed without a viral video or influencer agency behind you?

The answer lies in strategy—not size, As the digital marketing landscape shifts, brands are increasingly turning to micro-creators for authentic engagement, niche influence, and relatable content. If you’ve been wondering how to get brand deals on TikTok, the timing has never been better.

You don’t need fame to work with brands, You need purpose, clear positioning, and the right tools. In this guide, we’ll walk you through a realistic process: from crafting a standout profile and building partnerships via collaboration to designing a media kit, pricing your content fairly, and writing persuasive outreach messages, Whether you have 500 or 50,000 followers, brand deals can become part of your creator journey.

Why Brand Deals Are Ideal for Small TikTok Creators

1.The Micro-Influencer Shift

Brands now value authenticity over reach. Smaller creators often have higher engagement rates, stronger trust with their audience, and niche influence that appeals to very specific markets.

2.Real ROI for Brands

When a creator recommends a product genuinely, it converts better than a polished ad. That’s why companies in wellness, food, tech, and fashion now approach creators with 1K–10K followers more than ever before.

What Brands Are Actually Looking For

1.More Than Just Numbers

Brands assess:

• Your video consistency

• Audience interaction (comments, shares, saves)

• Tone and storytelling style

• Alignment with their values and audience

The secret to how to get brand deals on TikTok often lies in showing up with intention, not just content.

How to Create a Media Kit That Opens Doors

1.What You Must Include

If you’re serious about creating a media kit, here’s what matters:

• Your name, niche, and short bio

• Audience data (gender, age, location)

• Recent performance metrics (average views, engagement)

• Notable campaigns or sample content

• Pricing (optional but helpful)

2. Design Tips for Professional Appeal

Keep it to one or two pages
Use readable fonts and aligned brand colors
Export in PDF format for emailing
Include a link to your TikTok profile and a clickable contact button

Your media kit is your digital business card. Treat it with care and update it every 30–60 days.

Finding Brands to Work With: Proven Methods

1.Use the TikTok Creator Marketplace

This built-in tool connects you with verified brand campaigns. Update your bio and profile there regularly. Set yourself to “open to partnerships” and keep content updated.

2.Explore Other Influencer Platforms

Besides TikTok’s marketplace, try Collabstr, AspireIQ, and even niche platforms. Some focus on micro-influencers exclusively.

3.Cold Outreach Still Works

Many creators land their first deal through direct email. Research emerging brands on Instagram or smaller eCommerce sites and pitch your value—especially if your audiences overlap.

If you’re unsure how to earn from your content in more ways, explore this breakdown of TikTok monetization methods

Mastering Your Outreach Email Template

1.Personalization Is Everything

Use the brand’s name
Mention specific products you love
Explain how your audience would benefit from them
Attach your media kit and links to 1–2 TikTok examples

2.Example Structure

1. Short friendly intro

2. Compliment or show familiarity with the brand

3. Pitch your value + audience fit

4. Link media kit + TikTok samples

5. Clear call to connect

Avoid sounding robotic or overly formal. Keep it real and respectful.

How to Price Your Videos Without Undervaluing Yourself

1.Start With These Benchmarks

These are just estimates. Your value also depends on:

• Engagement rate

• Video quality

• Usage rights

• Storytelling ability

Use tools like your Creator Marketplace insights and audience data to justify your rates.

Using TikTok Analytics to Validate Your Worth

What to Track

• Average watch time

• Retention and replays

• Viewer demographics

• Completion rate per video

Brands want to see that your videos keep people watching. You can learn how to use data effectively through this analytics guide

When to Post: Time Matters More Than You Think

Posting when your audience is active improves performance dramatically. The TikTok algorithm favors early engagement.

Key timeframes to test:

• Monday to Thursday: 6 PM – 9 PM

• Saturday: 10 AM – 12 PM

• Avoid posting late night (1 AM – 6 AM)

For more personal scheduling strategies, check this timing guide

One Creator, 3,000 Followers, One $500 Brand Deal

John, a creator in the DIY tools niche, built a small but highly engaged audience around short tutorials. Despite only 3,000 followers, his average video views were over 2,000, with a 14% engagement rate.

He reached out to a small tool brand, tailored his pitch, and attached a custom concept video. They accepted, offering a one-time $500 deal for a branded demo. His approach proved you don’t need millions to earn—just relevance and creativity.

Before You Pitch: Mistakes That Could Cost You Deals

• DMs instead of email: Always use professional contact

• Generic pitches: Brands ignore templates that feel cold

• Unrealistic rates: Ask based on value, not assumptions

• Messy profiles: No bio, inconsistent content, outdated links

Ensure your profile sells your story at first glance.

How to Build Long-Term Brand Relationships

One-off collaborations are great for initial experience, but the real value lies in ongoing brand relationships. Brands prefer working repeatedly with creators who deliver results, understand their products, and maintain consistency.

To transition from a single deal to a recurring partnership:

• Deliver on time with high-quality, brand-aligned content

• Overdeliver by posting extra content or engaging with comments

• Follow up professionally after the campaign with performance insights

• Offer ideas for future collaborations based on data and audience feedback

When you prove reliability, creativity, and alignment, you become more than a creator—you become a trusted marketing partner.

Understanding Usage Rights and Deliverables in Deals

Before signing or agreeing to a collaboration, understand two key elements:

1. Usage Rights:
   Does the brand want to repost your content on their pages? Do they want to run ads using your video? If so, you can charge extra for these rights, typically 30–100% of your base rate.

2. Deliverables:
   Define clearly:

   • How many videos are required

   • Posting deadlines

   • Whether you must include hashtags, links, or calls to action

   • Whether drafts are required before publishing

Being specific protects both your time and your earnings.

Building Your Niche Authority for Brand Attraction

Instead of trying to appeal to everyone, go deep within a single niche. When you consistently create content around one theme—like travel tips, home decor, fitness for over 40, or skincare for sensitive skin—you naturally position yourself as an authority.

Here’s what niche authority signals to brands:

• You attract a targeted audience

• Your followers trust your voice on specific topics

• Your content aligns with their product’s purpose

Use consistent hashtags, create playlists, and post series-based content to solidify your presence in your chosen niche.

What Makes Your Content “Brand-Ready”

Brands look for creators whose content feels native but polished. That balance means:

• Your videos are shot in clear lighting

• Your sound is crisp and free of noise

• Your messaging aligns naturally with brand values

• You use storytelling instead of just showcasing the product

For example, instead of “Look at this skincare product,” show how it solved a problem, improved your routine, or fits into your daily life.

Use captions that emphasize benefit, not just branding. Think: “I haven’t had a breakout in 2 weeks thanks to this routine” instead of “#Ad with [Brand].”

How to Prepare Before Reaching Out to Brands

Before contacting any brand, do these three things:

1. Review their existing influencer campaigns
   Study their tone, style, and creator selection. Are they working with creators like you? If yes, your chances are stronger.

2. Try the product or brand first if possible
   If you’ve used it, your pitch feels more genuine and brands appreciate that.

3. Audit your profile’s first impression
   Your first 3 pinned videos should represent your content style and performance
   Your bio should be clear and targeted
   Your handle and profile picture should look polished and professional

This preparation ensures that when a brand clicks on your profile, they immediately see potential.

Growing Your Value Without Growing Your Follower Count

Contrary to belief, growing your value doesn’t mean chasing numbers. Here are alternative growth paths:

• Increase engagement: Ask for comments, poll your audience, reply to every interaction

• Improve storytelling: Focus on structured, value-driven narratives

• Collaborate with other small creators: Mutual exposure expands your reach naturally

• Stay updated on platform trends: Use features like polls, Q&A stickers, or new video formats to stay relevant

This approach grows your influence, not just your audience—something brands value more.

FAQs About Getting Brand Deals on TikTok

1.Can I get paid if I have under 1,000 followers?

While rare, it’s possible with ultra-targeted niches and high-quality content. Start building from there.

2.Do I need a media kit to start?

Yes, especially for direct outreach. It builds instant trust and professionalism.

3.How long should my videos be for paid partnerships?

Most brands prefer videos between 30–60 seconds, but it depends on campaign goals.

4.Can I reuse brand content on other platforms?

Only with permission. Always clarify usage rights in your agreement.

5.Should I charge for every brand deal?

Not always. Consider free collaborations if the brand offers strong exposure or aligns with your growth goals.

Conclusion: Brand Deals Start With You

how to get brand deals on tiktok, The road to landing partnerships doesn’t start with a million followers. It begins with clarity, quality, and the courage to reach out. If you’re wondering how to get brand deals on TikTok, remember: every creator started somewhere.

Use your unique voice, offer value, and communicate confidently. With consistency and strategy, your first deal may be closer than you think.